Hello! I'm Dipika, the founder of Ideation Labs. My goal behind this initiative is to develop creativity, innovation and entrepreneurship programs that help people succeed at work and life. I have a Bachelor's degree in Psychology from the University of Illinois, and a Master of Arts (MA) in Advertising from The University of Texas at Austin. Over the past 4 years, I've worked within marketing and research for some interesting regional and global brands, including Cleartrip, YouGov and Al-Futtaim. Born and raised in the UAE, I'm proud to be a part of the developing innovation ecosystem!