Hello! I'm Dipika, the founder of Ideation Labs. My mission is to make brainstorming more effective. I have a Bachelor's degree in Psychology from the University of Illinois, and a Master of Arts (MA) in Advertising from The University of Texas at Austin. Over the past 4 years, I've worked within marketing and research for some interesting regional and global brands, including Cleartrip, YouGov and Al-Futtaim. I'm a member of the International Association of Innovation Professionals (IAOIP) and currently undertaking certification in Agile/SCRUM principles. Born and raised in the UAE, I'm proud to be a part of the developing startup ecosystem!