ideation labs
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Areas of Expertise

PRODUCT & POSITIONING | Labs to develop brand identity, personality and core propositions

PACKAGING & USER EXPERIENCE | Labs to optimize product or service design, features, look and feel

PROMOTIONS & ADVERTISING  | Labs to create traditional and new media campaigns, creative strategies, tactical offers

PLACEMENT & DISTRIBUTION | Labs to analyze distribution channels, accessibility and key markets

PEOPLE & CUSTOMER SERVICE | Labs to improve customer interactions, journeys and CRM systems