Ideation Labs is a training initiative focused on developing entrepreneurial competencies within teams and organizations.

We work at the intersection of human-centered design

and organizational development.

Discover

Uncover customer needs using tools such as empathy mapping, interviewing and problem reframes.

Ideate

Brainstorm using

structured activities, sketching, mash-ups, gamestorming and simulations.

Select

Select top 3 ideas using metrics focused on uniqueness, feasibility and usefulness.

Prototype

Create action plans, presentations, physical models or other tangible outputs.

"Dipika at Ideation Labs came to the Fetchr office to help us rethink our app. We've been facing usability issues and really wanted to re-imagine how it works. Dipika helped us to break down preconceptions that we have, and ignore technical and feasibility concerns that often crowd out new ideas. We came up with totally out-of-the box ideas, and two solid prototypes, and decided to eliminate one major feature. We're inspired and looking forward to implementing what we have come up with during this lab!"