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University of Toronto

Project type



March 2021


Toronto, Canada

Goal: To educate MBA students on the fundamentals of customer validation and conducting user interviews.

A virtual workshop was conducted for the participants of the Rotman Design Challenge, an annual competition held at the University of Toronto. The workshop included an overview of design thinking and an in-depth analysis of the empathy mapping technique, along with practical examples and a role-play activity.

Tools: Powerpoint, Canva

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